Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts).

Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
A . create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
B . create the required characteristics of the products using the product page layout
C . configure a product using product designer and associate the product to an ad space specification
D . configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes

View Answer

Answer: C

Explanation:

For a client looking to sell standard digital ad products like digital banners and video inserts using Media Cloud Advertising Sales Management (ASM), the most efficient approach is to configure products using the Product Designer and associate these products with ad space specifications. This approach allows for the detailed definition and customization of ad products, including their dimensions, placement, and other relevant characteristics, directly within the Salesforce environment. Associating these products with specific ad space specifications ensures that they are accurately represented and can be effectively sold and managed within the digital content line of business.

Reference: Salesforce Media Cloud Advertising Sales Management documentation: https://help.salesforce.com/

Salesforce Product Designer Guide: https://www.salesforce.com/products/media-cloud/overview/