Using best practices, how should a consultant create and assign roles for NTO?

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?
A . Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ‘ Email Specialists.
C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

View Answer

Answer: D