The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:

The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:
A . a quick response program.
B. quality function deployment.
C. total quality management.
D. early supplier involvement.

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Answer: B