The marketing environment includes political, economic, social, technological, ecological and legal factors affecting marketing (PESTEL). Select THREE examples of economic factors.
The marketing environment includes political, economic, social, technological, ecological and legal factors affecting marketing (PESTEL). Select THREE examples of economic factors.
A . Consumers’ propensity to save
B . Interest rates
C . The introduction of new legislation relating to business tax
D . The rate of inflation
E . New ways of distribution
F . Social mobility
Answer: A,B,D
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