The main benefit of a mass customization product design strategy is to:

The main benefit of a mass customization product design strategy is to:

A. sell high quantities of product to specific customer segments.

B. achieve economies of scale in purchasing components.

C. offer more product variety while keeping inventories low.

D. avoid assembly of finished products.

View Answer

Answer: C

Explanation:

Context: Mass customization involves producing goods to meet individual customer needs while

maintaining efficiency.

Options Breakdown:

A. Sell high quantities of product to specific customer segments: This is a characteristic of mass production, not mass customization.

B. Achieve economies of scale in purchasing components: While possible, it is not the main benefit of mass customization.

C. Offer more product variety while keeping inventories low: Mass customization allows companies to produce a variety of products tailored to customer preferences without holding large inventories. D. Avoid assembly of finished products: Mass customization often involves final assembly based on customer orders.

Correct Answer Justification: The main benefit of mass customization is the ability to provide a wide

range of product options tailored to individual customers while maintaining low inventory levels,

thus enhancing flexibility and efficiency.

Reference: Literature on mass customization strategies

Case studies on successful mass customization implementations