The HR manager returns from leave and is impressed with the survey carried out by the HR professional. The HR manager states that surveys had previously been ineffective because of a low response rate. The HR professional most likely took what action before administering the survey to ensure its high response rate?

A HR manager of Terrain Inc., a personal goods retail company has to go on FMLA leave to care for her mother who suffered a fall. The HR manager asks a HR professional in the department to collaborate on her behalf with a consultancy firm to provide recommendations to management on employee engagement. The consultancy firm has conducted a focus group with 15% of support employees and 5% of line employees. The HR professional upon reviewing the firm’s work believes the firm’s method is insufficient to gather the full information needed to create an effective solution. The HR professional determines that a different data collection method is necessary.

The HR professional chooses to carry out a survey of all employees, proceeds to obtain the support of the CEO, CFO, and COO and makes a presentation to the senior executive team. The senior executive team approves the HR professional’s initiative, the survey is carried out, and 85% of the employees respond to the survey. Impressed with the survey exercise, the CEO shares the survey results with the consultancy firm and requests that the firm works closely with the HR professional in the implementation phase.

The HR manager returns from leave and is impressed with the survey carried out by the HR professional. The HR manager states that surveys had previously been ineffective because of a low response rate. The HR professional most likely took what action before administering the survey to ensure its high response rate?
A . Determined the metrics and analytics that would be used to interpret the results.
B . Assured employees of anonymity and confidentiality of response.
C . Benchmarked the outcomes against those of similar organizations.
D . Communicated the purpose of the survey.

View Answer

Answer: D

Explanation:

An employee survey will have a high response rate when its purpose is clearly communicated to employees. Employee surveys should also have clear objectives and actionable questions. Note the term "before" in the question. Metrics and analytics may not impact the response rate but clear communication on its purpose will increase response rates.