The analytics team is identifying research questions to address a business problem. The business analysis professional reminds the team that the most important dimension to consider is the:

The analytics team is identifying research questions to address a business problem. The business analysis professional reminds the team that the most important dimension to consider is the:
A . Sources of data
B . Quality of the data
C . Timeframe of analysis
D . Measurement scale

View Answer

Answer: B

Explanation:

The quality of the data is the most important dimension to consider when identifying research questions, as it affects the validity, reliability, and accuracy of the analysis and the results. Data quality refers to the degree to which the data meets the requirements and expectations of the stakeholders and the purpose of the analysis12. Poor data quality can lead to erroneous conclusions, ineffective decisions, and wasted resources3.

Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 282: Data Quality Assessment, Arkady Maydanchik, 2007, p. 33: Data Quality: The Field Guide, Thomas C. Redman, 2001, p. 1.