The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:
A . What product launch related costs can we expect?
B . How much revenue does the product generate in Eastern Europe?
C . Why does management need to know this?
D . Do existing customers really like the product?

View Answer

Answer: D

Explanation:

One of the steps in identifying the research questions for business data analytics is to assess the feasibility and desirability of the proposed solution or change1. This involves understanding the needs, preferences, and satisfaction of the existing and potential customers. Therefore, asking whether the existing customers really like the product is a relevant research question for the analytics team.

Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 22.