The analytics team has been asked to assess sales data from their company’s website with the hopes of providing insights to help increase online sales. It’s the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured.

The analytics team has been asked to assess sales data from their company’s website with the hopes of providing insights to help increase online sales. It’s the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured.

They decide to use the following approach as the next step:
A . Trend Analysis
B . Classification analysis
C . Data Analysis
D . Exploratory analysis

View Answer

Answer: D

Explanation:

Exploratory analysis is the approach that the analytics team should use as the next step, because it is a technique that allows them to examine the quality, structure, and characteristics of the data, without making any assumptions or hypotheses. Exploratory analysis can help the team identify any issues or anomalies in the data, such as missing values, outliers, or errors, and decide how to handle them. Exploratory analysis can also help the team discover any patterns, trends, or relationships in the data, and generate new research questions or hypotheses for further analysis.

Reference:

• Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 3: Analyze Data

• Understanding the Guide to Business Data Analytics, page 16

• CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK – IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 8