Salesforce Marketing Associate exam

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information. How should the associate accomplish this?A . Have customer log in to their...

The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending. Which feature should an associate utilize?A . Personalization StringsB . Decision SplitsC . Filter ActivityView AnswerAnswer:...

A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL). Which data extension should the associate use?A . Filtered Data ExtensionB . Random Data ExtensionC . Standard Data ExtensionView AnswerAnswer: A Explanation: A Filtered Data Extension is the...

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership. Which feature should the associate use?A . Intelligence ReportsB . Email Studio Send TrackingC . Marketing Cloud Engagement ReportsView AnswerAnswer: C Explanation: To track key performance indicators (KPIs)...

Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?A . Double opt-in confirmationB . Mobile SMS keyword opt-in confirmationC . Smart capture opt-in confirmationView AnswerAnswer: A Explanation: A double opt-in confirmation process is a method...

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?A . Synchronized Data Extensions...

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build. Which email send status explains...

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?A . Email AddressB . Contact KeyC . Mobile NumberView AnswerAnswer: B Explanation: The Contact Key is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement. It serves as a unique...