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Where should an associate view the status of the subscriber?
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?A . Synchronized Data Extensions...
What should an associate recommend?
Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line. What should an associate recommend?A . Enable content tags.B . Create custom folder permissions.C . Organize folders alphabetically.View AnswerAnswer: A Explanation: Content...
Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?
Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?A . Email AddressB . Contact KeyC . Mobile NumberView AnswerAnswer: B Explanation: The Contact Key is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement. It serves as a unique...
How does the A/B test handle the winning condition?
Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate. How does the A/B test handle the winning condition?A . The system declares a winner of the A/B test and does not send to...
Which feature should the associate use?
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy. Which feature should the associate use?A . Journey HistoryB . Journey DashboardC . Journey HealthView AnswerAnswer: B Explanation: To compare goal attainment across three...
Which status describes the issue?
Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?A . UnsubscribedB . BounceC . HeldView AnswerAnswer: B Explanation: The Bounce status describes the...
Which method should the associate use to send the email?
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?A . Create a Single Send journey with two activities; the first to create a new...
client?
According to GDPR principles, what is a company allowed to do after collecting personal data from a client?A . Retain client information after the client requests termination of the relationship.B . Contact the client in order to keep their personal data up to date.C . Sell the information to other...
Which feature should the marketing associate use to meet this requirement?
Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days. Which feature should the marketing associate use to meet this requirement?A . Send RelationshipB . Contact DeleteC . Data Retention...
Which type of content should the associate use?
A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers. Which type of content should the associate use?A . Landing PageB . Mobile...
