Pardot Consultant exam

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements. What feature should be recommended?A . Pardot Grade field B. Einstein Behavior Score C. Einstein Lead Score D. Pardot Score fieldView AnswerAnswer: B Explanation: https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htm&type= 5

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake. What should be implemented?A . Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back...

LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the...

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams. How should...

Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs). Which two steps should increase the number of...

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days. What next...

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?A . Recommend that it is okay to send to purchased lists in Pardot. B. Have LenoxSoft split their purchased list into multiple sends so...

Select available Social Posting ConnectorsA . Facebook B. Twitter C. Linkedln D. Zone E. WhatsApp F. Instagram G. TumblrView AnswerAnswer: A,B,C

What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answersA . User Notifications B. Social Posts C. Dynamic Content D. User Signatures E. Email TemplatesView AnswerAnswer: C,D,E

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:A . Form Report: Impressions B. Lifecycle Report:...