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What is a key differentiator to get a dedicated IP rather than using a shared one?
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using a shared one?A . Requirement to have Custom URLs on Cloud PagesB . Requirement to...
Where should the data extension reside to achieve this goal?
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account. Where should the data extension reside to achieve this goal?A . In the Synchronized Data Extensions folderB . In the Data Extensions folder with sharing enabledC . In the Shared Data Extensions...
What should they use to access the historical engagement data?
Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?A . SQL activity using data viewsB . Audit Trail extractC . Tracking Data extractView AnswerAnswer: C
Which action should be recommended?
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?A . Navigate to the email in Content Builder and update the URL.B . Navigate to the Job Links tab In My Tracking and update the URL.C . Navigate to URL...
Where should NTO update the IP configured for these sends?
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?A . From Address ManagementB . Delivery ProfileC ....
Which best practice should they follow to uphold their sender reputation?
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?A . Continue monitoring the bounce rate for changes.B . Remove the bounced addresses before the next send.C . Nothing ― bounce...
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?
Northern Trail outfitters wants information on the email performance of an abandoned cart journey. Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?A . Email Analytics TileB . Journey HistoryC . Analytics DashboardView AnswerAnswer: C
Which feature should help the team?
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of Coffice messages and unsubscribe messages to find customer responses to the email. Which feature should help the team?A . Reply Mail ManagementB . Publication ListsC . Parameter ManagementView...
Which tool should NTO use to accomplish these iterative tests?
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?A . Contact BuilderB . Automation StudioC . Journey ButterView AnswerAnswer: C
Which tool should they use?
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?A . Campaign Email tracking ReportB . Datorama pivot TableC . Tracking Data Extract file transferView AnswerAnswer: B
