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What should me marketer do to prevent the subscriber from receiving further commercial messages?
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam. What should me marketer do to prevent the subscriber from receiving further commercial messages?A . Use the complaint exclusion list...
Which feature provides a way to automatically maintain a data extension's records?
Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension's records?A . Delete Filter ActivityB . Contact DeleteC . Data Retention PolicyView AnswerAnswer:...
Which tool should be used?
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?A . A/B TestingB . Path OptimizerC . Einstain Engagement ActivitiesView AnswerAnswer: B
Which feature should help achieve this?
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?A . Einstein Messaging InsightB . Einstein Engagement ScoringC . Einstein Engagement FrequencyView AnswerAnswer: C
Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?A . Einstein Engagement FrequencyB . Einstein Engagement ScoringC . Einstein Messaging InsightsView AnswerAnswer: B
How should the notification be received if the data import is unsuccessful?
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is...
Which three tools should be used to segment this data?
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would...
Which configuration is required to make decisions on this data?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.A . The Update Contact Activity us used to make status updates.B . The...
Which feature should be used to accommodate this setup?
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day. Which feature should be used to accommodate this setup?A . Triggered AutomationB . Scheduled AutomationC . Wait ActivityView AnswerAnswer: A
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?A . Configure the Send Activity to automate the refresh.B . Use a Filter Activity...
