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What should NTO do to simplify the journey?
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?A . Use the Update Contact a:B . A Utilize exit criteria for the journey.C . Ensure...
Which steps should be configured within Automation Studio to accomplish this?
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?A . Tracking Extract > Import Activity > SQL ActivityB . Tracking Extract > Import Activity > Data Extension ExtractC...
Which feature, if configured, should provide a warning prior to sending?
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?A . Subject and Preheader ValidationB . Content DetectiveC . Subscriber Preview and test SendView AnswerAnswer: A
Which Preview $ Test Content Personalization option should be used?
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign. Which Preview $ Test Content Personalization option should be used?A . Based on Recipient test Data ExtensionB . Based on Subscriber Preview List or Data ExtensionC ....
Which action should they take to execute the campaign?
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?A . Use Automation Studio query for...
What should they use to determine the number of matching records in the least amount of steps?
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?A . Filtered data extensionB . SQL QueryC . Data FilterView AnswerAnswer: A
Which configuration caused the send to fail?
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?A . Two fields with ''Email Address data typeB . Failure to choose the send classificationC . Incorrect Sending RelationshipView...
Which best practice should the email designer follow to meet accessibility standards?
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?A . Minimize whitespaceB . Build image-based emails.C . Use contrasting colorsView AnswerAnswer: C
How should journey Builder be configured to meet this requirement?
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?A . Configure Journey Settings to...
Which journey type is the best solution for the marketer to set up?
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?A . Multi-Step JourneyB . Transactional Send JourneyC . Single Send JourneyView AnswerAnswer: B
