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Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?A . Einstein Engagement FrequencyB . Einstein Engagement ScoringC . Einstein Messaging InsightsView AnswerAnswer: B
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp....
What is a key differentiator to get a dedicated IP rather than using a shared one?
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using a shared one?A . Requirement to have Custom URLs on Cloud PagesB . Requirement to...
Which configuration caused the send to fail?
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?A . Two fields with ''Email Address data typeB . Failure to choose the send classificationC . Incorrect Sending RelationshipView...
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?A . Configure the Send Activity to automate the refresh.B . Use a Filter Activity...
What contributes to these unsubscribe reasons?
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?A . List Unsubscribe headerB . Profile Center UnsubscribeC . Universal UnsubscribeView AnswerAnswer: B
Which tool should they use to identify the subscribers to send to?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?A . Total Opens measureB . _Open data viewC . Tracking Data ExtractView AnswerAnswer: C
Which feature should be used to easily segment the data extension?
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score. Which feature should be used to easily segment the data extension?A . Filter Data ActivityB . Random Data ExtensionC . SQL query activityView AnswerAnswer: B
What should NTO use to ensure the most up-to-date content is included in each email?
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?A . Reference Content BlockB . Dynamic Content BlockC...
What should NTO do to automate the process of finding its affected customers?
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?A ....
