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What should me marketer do to prevent the subscriber from receiving further commercial messages?
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam. What should me marketer do to prevent the subscriber from receiving further commercial messages?A . Use the complaint exclusion list...
Which solution should make locating appropriate images easier?
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?A . Configure Eastern Content Tagging to automatically tag stock art.B . Import a...
Which Preview $ Test Content Personalization option should be used?
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign. Which Preview $ Test Content Personalization option should be used?A . Based on Recipient test Data ExtensionB . Based on Subscriber Preview List or Data ExtensionC ....
Which best practice should the email designer follow to meet accessibility standards?
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?A . Minimize whitespaceB . Build image-based emails.C . Use contrasting colorsView AnswerAnswer: C
Which tool should they use to identify the subscribers to send to?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?A . Total Opens measureB . _Open data viewC . Tracking Data ExtractView AnswerAnswer: B
Which tool should NTO use to accomplish these iterative tests?
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?A . Contact BuilderB . Automation StudioC . Journey ButterView AnswerAnswer: C
Which feature, if configured, should provide a warning prior to sending?
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?A . Subject and Preheader ValidationB . Content DetectiveC . Subscriber Preview and test SendView AnswerAnswer: B
What should NTO do to automate the process of finding its affected customers?
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?A ....
Which journey type is the best solution for the marketer to set up?
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?A . Multi-Step JourneyB . Transactional Send JourneyC . Single Send JourneyView AnswerAnswer: B
Which three tools should be used to segment this data?
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would...
