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Which configuration is required to make decisions on this data?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.A . The Update Contact Activity us used to make status updates.B . The...
Which feature should be used to easily segment the data extension?
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score. Which feature should be used to easily segment the data extension?A . Filter Data ActivityB . Random Data ExtensionC . SQL query activityView AnswerAnswer: A
Which out-of-the-box report provides what NTO needs?
Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send. Which out-of-the-box report provides what NTO needs?A . Account Send SummaryB . Email Performance Over TimeC . Email 5ends by UserView...
What should NTO do to simplify the journey?
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?A . Use the Update Contact a:B . A Utilize exit criteria for the journey.C . Ensure...
Which action should they take to execute the campaign?
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?A . Use Automation Studio query for...
Who should path optimizer be configured to handle these requirements?
A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers. Who should path optimizer be configured to handle these requirements?A . Place a...
What should the NTO marketing team include in the email design to encourage a high response rate?
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?A . An Interactive Email Form that links to a confirmation pageB...
Which feature should help achieve this?
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?A . Einstein Messaging InsightB . Einstein Engagement ScoringC . Einstein Engagement FrequencyView AnswerAnswer: C
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company. Which Marketing Cloud function should be used to get this data automatically on a daily basis?A . Google Analytics IntegrationB . Tracking ExtractsC . Report SnapshotsView AnswerAnswer: B
What should NTO use to ensure the most up-to-date content is included in each email?
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?A . Reference Content BlockB . Dynamic Content BlockC...
