- All Exams Instant Download
What should be used to segment this audience?
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily....
What could be the reason the customer received the email through MCC?
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through...
What product would help their use case?
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and...
How could this be accomplished?
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?A . Use Automation Studio with a random split activity.B . Create a random data extension within Email Studio.C . Create a random...
What should be recommended?
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?A . Create and execute a SQL Query against the _Click data view.B . Create and execute a Tracking Extract.C ....
Which two steps should they include to accomplish this journey?
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two...
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between...
What should a consultant recommend?
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?A . Create an auto-suppression list populated with subscriber keys.B . Populate a list using a query to exclude the subscriber key.C...
What should a consultant recommend to deploy the email?
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy...
Which solution should the consultant recommend?
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?A . Use Einstein Segment RecommendationsB . Use an import activity to...
