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Which three factors Should be considered before finalizing the number of business unit they need to purchase?
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors Should be considered before finalizing the number of...
What step(s) should the customer take to move those subscribers back to 'Active'?
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to...
Which feature should they use?
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?A . Exclusion ScriptB . Auto-suppression ListC . Suppression ListD . Exclusion ListView AnswerAnswer:...
How would they set up the Import Activity to know the name of the file?
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank you_customers. How would they set up the Import...
What additional configuration changes should they make?
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?A . Configure Multi-Org settings to account for two production instances in...
Which data source is supported to personalize messages?
Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?A . Population in Contact BuilderB . Mobile Connect DemographicsC . Data Designer Attribute GroupD . Profile Attributes.View AnswerAnswer: B
What could be the reason the customer received the email through MCC?
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through...
How could this behavior be corrected?
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected?A ....
What processes should they utilize to ensure a timely delivery across email and SMS?
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?A . Triggered send definition and use data extract...
What would be required to enable sending emails from their new domain without impacting deliverability?
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from...
