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Which personalization string should they include as the href attribute in the link?
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link? A. %%view_as_webpage%% B. %%view_email_url%% C. %%vawp%% D. %%view_online%%View AnswerAnswer: A Explanation:...
What step(s) should the customer take to move those subscribers back to 'Active'?
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to...
What consideration should a consultant provide to the customer?
A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who...
What could be the reason the customer received the email through MCC?
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through...
Which activity would they use to accomplish this?
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate...
Which order of activities should be used to fulfill this requirement?
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). • The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. • A Customer Reference DE is...
What functionality could be used to accomplish this?
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?A . Recent Email Send ReportB . Data ViewsC...
What would be required to enable sending emails from their new domain without impacting deliverability?
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from...
What should a consultant recommend?
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?A . Create an auto-suppression list populated with subscriber keys.B . Populate a list using a query to exclude the subscriber key.C...
What should a consultant recommend to deploy the email?
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy...
