MB-260 exam

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. You are...

DRAG DROP You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points. Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list...

You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights. Which statement about loading data to audience insights using Power Query is correct?A . You must create a separate Power...

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process. You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you...

You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email. What action must you perform to use this model?A . Upload a product catalog table with categories and prices for event types.B . Change the existing semantic mapping type for the event tickets...

HOTSPOT You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready...

You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they...

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you...

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank. You finished setting up the different initial data sources. You are starting the unification process. Which three tasks do you need to perform in the Mapping phase of the unification process?...

You are a Customer Data Platform Specialist. Your company’s information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about...