marketing cloud personalization exam

What are the three ways segments are used in Interaction studio?A . Set goals and filters B. Targeting for campaigns C. Creation related lists within salesforce CRM D. Analytics, trends and engagement E. Recommending productsView AnswerAnswer: A,B,D

What is the maximum number of user attributes you can setup per dataset?A . 100 B. 50 C. 250 D. 500View AnswerAnswer: A

When should you define goals and filters?A . After launching a campaign that you want to measure against a goal or filter B. Over time, when you have something new you want to meausure C. When you are reviewing campaign statistics for a published campaign D. Before launching a campaign...

What can you learn from segment compare on the segment detail tab?A . To understand view time purchases attributes revenue by category B. To compare users, engagement activity and other actions across segments displayed C. To view individual users that are part of the segment D. To understand what campaign...

How does Guardian determine the expected range for a given metric?A . Guardian uses continuous machine learning to set predict the expected range B. Guardian comes with pre-built ranges for each metric, which cannot be configured C. Guardian uses upper and lower bounds set by the user for each metric....

What qualifies a web visitor to see any experience of a web campaign?A . Campaign tracking rules B. Einstein Next Best Action C. Einstein Recipe Ingredients D. Email campaign rulesView AnswerAnswer: C

Which two items can be included in the total engagement score calculation?A . Identity merge date B. Visits C. Actions D. Time of DayView AnswerAnswer: B,C

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?A . The agent uses a customized next best offer widget powered by the interaction studio connector...

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?A . Product ETL B. Transaction ETL C. Manual segment ETL D. External email campaign events ETLView AnswerAnswer: D

In which two locations in the pageType definition can a developer pass in attributes?A . Listeners B. cashdom C. Ismatch D. onActionEventView AnswerAnswer: A,D