Marketing Cloud Developer exam

A developer receives a 401 Unathorized HTTP status message from a REST API request. What is the reason for this error?A . The account lacks the privileges necessary to perform the request B. The access token was not found in the request, or it is invalid or expired C. OAuth...

A company needs to retrieve a large number of rows from a data extension via the API. Which two solutions would optimize the performance? Choose 2 answersA . Use the REST API instead of the SOAP API. B. Use the AMPscript API functions on a CloudPage. C. Use the ContinueRequest...

NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use to personalize emails from an external data source?A . External Objects B. Tokenized Sending C. Salesforce Shield D. Single Sign-OnView AnswerAnswer: B

A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects. Which two features would the developer be able to leverage in their Server-Side code? Choose...

A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2A . Set credentials as environment variables in the application platform B. Pass credentials in URL parameters over HTTPS C. Set credentials as variables...

NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?A . Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey) B. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_) C. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0...

How often should a developer request a new token when making multiple API calls in v1?A . When changing routes/objects B. Before every new call C. Once an hour D. Every 15 minutesView AnswerAnswer: D

Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.A . AMPscript to create Salesforce record, SSJS for...

Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key. Which step is required for NTO when creating relationships for this data extension in Data Designer'A . Link the Contact ID to...

A developer wants to transform the date and time 'Data_Enrolled' from Daylight Savings time. How would the developer change the time to fall back one hour?A . %%=DataAdd(Date_Enrolled,-1)=%% B. %%=DateAdd(Date_Enrolled,-1 'H')=%% C. %%=DateDiff(Date_Enrolled, 1, 'H')=%% D. %%=FormatDate(Date_Enrolled,-1,'HH','en-us')=%%View AnswerAnswer: B