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Which Marketing Cloud product should NTO purchase as a solution?
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?A . Email...
Which three values could be used as personalization strings in query string parameters?
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links. Which three values could be used as personalization strings in query string parameters? Choose 3 answersA ....
How could the admin receive a file of the bad data rows to confirm this theory?
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format. How could the admin receive a file of the bad...
Which statement differentiates the use of data extensions over lists?
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. • Contact records will be augmented by relational data tables via Contact Builder. • The...
Which feature should they use?
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use?A . Tokenized SendingB . Field Level EncryptionC . Lookup reference to Contact ObjectD . Master-detail relationship to ContactsView AnswerAnswer: A
How would the admin ensure a notification is received when the query fails?
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails?A . Add their Email Address in the automation "Runtime Error or Skipped Run Notification SettingsB . Install...
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?A . Import ActivityB . Data Extract ActivityC . File Transfer ActivityD . Decryption ActivityView AnswerAnswer: B
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answersA . Data ExtensionsB . Publication ListsC . ListsD . GroupsView AnswerAnswer: B,C
What would the decrypted data be after the File Transfer Activity completes?
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file. What would the decrypted data be after the File Transfer Activity completes?A . Selected SFTP folderB . Original SFTP folderC ....
What should the admin confirm about the data extension?
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly. What should the admin confirm about the data extension?A . The wind relationship links SubscriberKey to Subscribers on Email AddressB ....
