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Which two actions should the implementation Consultant recommend?
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the...
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?A . Preference Center link and physical mailing addressB . Business name and a link to the business websiteC . Business name and physical mailing addressD . Preference Center link and a link to the...
What solution should they implement?
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?A . Tokenized SendingB . Transparent Data EncryptionC . Key ManagementD . Field level EncryptionView AnswerAnswer: A
Which three items will Validate check in an email message?
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose...
What should the admin confirm to resolve the issue?
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue?A . The data extension is marked as SendableB . The data...
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were...
Where under Setup could this be created?
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?A . Content Builder SettingsB . Emails Studio SettingsC . Account SettingsD . Campaign SettingsView AnswerAnswer: C
How should they accomplish this?
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this?A . A Assign a role to the business unitB . Set default permissions with the restrictions on the business unitC . Apply a permission set to the business...
What functionality would allow this?
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails. What functionality would allow this?A . Advertising StudioB . Personalization BuilderC . Web and Mobile AnalyticsD . Web Analytics ConnectorView AnswerAnswer: D
What feature should be recommended?
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended?A . Einstein AIB . Interaction StudioC . DatoramaD . Google Marketing PlatformView...
