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Which solution should the admin suggest?
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest?A . AMPscript for Marketing CloudB . Parameter ManagerC . Google Analytics 360D . Marketing Cloud ConnectView AnswerAnswer: B
Which two fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house this data?
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud. Which two fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house this data? Choose 2 answersA . NumberB . TextC . BooleanD . DecimalView AnswerAnswer: A,B
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answersA . Upon receiving an email, all...
What should the admin use to get granular bounce data in bulk in a pre-defined format?
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?A . CSV download of bounce data in My TrackingB . Automation Studio Tracking ExtractC ....
What functionality is contained in Journey Builder that does not exist in Automation Studio?
What functionality is contained in Journey Builder that does not exist in Automation Studio?A . Native execution of a Server-side JavaScript activity.B . The option to convert a qualified Lead to a Contact.C . Flexibility to wait based on duration or a specific time.D . The ability to send an...
What should the admin confirm about the data extension?
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly. What should the admin confirm about the data extension?A . The wind relationship links SubscriberKey to Subscribers on Email AddressB ....
What feature should be recommended?
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended?A . Einstein AIB . Interaction StudioC . DatoramaD . Google Marketing PlatformView...
Which import type could the admin use instead?
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?A . Add OnlyB . OverwriteC . Add and UpdateD . Update...
Which two topics does Setup Assistant cover?
Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answersA . Enabling Mobile ConnectB . Managing the Enhanced SFTPC . Configuring Journey BuilderD . Setting up the Data StructureView AnswerAnswer: B,D
How should this setup be achieved?
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?A . Child business unit SFTP user should be createdB . Copy the parent SFTP user into each child business unitC...
