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What storage model should be used if a subscriber has more than one value for an attribute?
What storage model should be used if a subscriber has more than one value for an attribute?A . Profile AttributeB . Data ExtensionsC . Publication ListsD . ListsView AnswerAnswer: B
What does Marketing Cloud authenticate when a user logs in through the user interface?
What does Marketing Cloud authenticate when a user logs in through the user interface?A . If the user is assigned a role in the parent business unitB . If the user is logging in from a whitelisted IP addressC . If the user is an API User on their recordD...
Which three considerations should be made for long term success?
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answersA . Apply an appropriately-scoped Data Retention periodB . Add custom fields not included in the Send Log TemplateC . Log attribute data necessary for auditing...
Which activity would allow NTO to build the journey with the fewest activities possible?
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having...
What should the admin do to resolve the issue so the user can send an email?
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue...
Which two components are appropriate for this solution?
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes...
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?A . Installed PackagesB . Data ManagementC . Security SettingsD . Salesforce IntegrationView AnswerAnswer: A
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were...
Which two steps should the admin take to enable this functionality?
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which two steps should the admin take to enable this functionality? Choose 2 answersA . Ensure a Custom response is enabled for Automated Response in Reply mail ManagementB...
Why could this be the case?
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?A . MobilePush was enabled...
