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Marketing Cloud Account Engagement Specialist exam

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What factors are involved with and determine email deliverability? (Choose 2)

What factors are involved with and determine email deliverability? (Choose 2)A . Sender Policy Framework (SPF)B . Domain KeysC . Sender IDD . WhitelistE . CAN-SPAMView AnswerAnswer: A, B Explanation: Email deliverability is the measure of how successfully your emails reach the inbox of your recipients without bouncing or being...

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Form or Form Handler? I want to use progressive profiling to personalize my form.

Form or Form Handler? I want to use progressive profiling to personalize my form.A . Form HandlerB . FormView AnswerAnswer: B Explanation: Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead...

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Which two Marketing Cloud Account Engagement form actions would accomplish this?

A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms. Which two Marketing Cloud Account Engagement form actions would accomplish this? Choose 2 answersA . Enable HTTPSB . Honeypot TechniqueC . Dependent FieldsD . reCaptchaView AnswerAnswer: B, D Explanation: According to the Salesforce documentation, the...

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Which three things will happen to the prospect?

A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list. Which three things will happen to the prospect? (Choose three answers.)A ....

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Which two components are required to achieve this?

A user wants to set up an automated grading model in Marketing Cloud Account Engagement. Which two components are required to achieve this? Choose 2 answersA . ProfileB . Automation RuleC . Marketing Cloud Account Engagement ScoreD . Dynamic ListView AnswerAnswer: A, B Explanation: According to the [Salesforce documentation], in...

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Form or Form Handler? I need total control over my form's appearance.

Form or Form Handler? I need total control over my form's appearance.A . FormB . Form HandlerView AnswerAnswer: B Explanation: Form handlers give you total control over your form’s appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you...

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How do you address this issue?

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?A . Marketing Cloud Account Engagement only shows this information on the lead record.B . Once converted, this information...

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How does the marketer satisfy this request?

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement. How does the marketer satisfy this request?A . The marketer archives the prospect, but cannot permanently delete their data.B . The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing...

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What will happen if the prospect is removed from the suppression list?

After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists. What will happen if the prospect is removed from the suppression list?A . The prospect will begin the engagement studio program again on step 1.B...

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Which list email report metric represents the total number of emails minus hard and soft bounces?

Which list email report metric represents the total number of emails minus hard and soft bounces?A . Total Opt OutsB . Total SentC . Total QueuedD . Total DeliveredView AnswerAnswer: D Explanation: The list email report metric that represents the total number of emails minus hard and soft bounces is...

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