Google Analytics exam

What is a “secondary dimension” in Google Analytics?A . A visualization that allows you to understand the impact of your data.B . An additional widget you can add to a dashboard for more specific analysis.C . An additional dimension you can add to a report for more specific analysis.D ....

By default, which of these are NOT Remarketing audiences that you can define?A . Users who played a video on your websiteB . Users who visited a specific page on your websiteC . Users who visited your physical storeD . Users who speak a particular languageView AnswerAnswer: C

Which tags does Google Analytics recommend to accurately track campaigns?A . Source, Content, and TermB . Medium, Source, and ContentC . Medium, Source, and CampaignD . Campaign, Content, and TermView AnswerAnswer: C

Custom Dimensions can be used as which of the following?A . Primary dimensions in Custom ReportsB . Secondary dimensions in Standard reportsC . All of the aboveD . Secondary dimensions in Custom ReportsView AnswerAnswer: C

By default, Google Analytics can only collect behavioral data from web-connected systems.A . TrueB . FalseView AnswerAnswer: A

Which of these is NOT a benefit of using segments in your data analysis?A . You can analyze users by single or multi-session conditionsB . You can isolate and analyze specific conversion paths using conversion segmentsC . You can compare behavior metrics for groups of users like Converters vs non...

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?A . Users who viewed your homepageB . Users who viewed a search result page on your websiteC . Users who returned an item they purchasedD . Users who viewed product detail pagesView AnswerAnswer: C

To collect how many times users downloaded a product catalog, what would you set up?A . Event TrackingB . Custom ReportC . Calculated MetricsD . Custom DimensionView AnswerAnswer: A

Which user characteristic may NOT be used to change keyword bids in AdWords?A . ad preferenceB . locationC . deviceD . time of dayView AnswerAnswer: A

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.A . FalseB . TrueView AnswerAnswer: B