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What does the Source Sequence reconciliation rule do in identity resolution?
What does the Source Sequence reconciliation rule do in identity resolution?A . Includes data from sources where the data is most frequently occurringB . Identifies which individual records should be merged into a unified profile by setting a priority for specific data sourcesC . Identifies which data sources should be...
Which Data Cloud component allows for this?
Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?A . Segment exclusionB ....
Which two actions are required when configuring the activation?
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answersA ....
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?A . Use a formula field to update the field name in an activation.B . Update attribute names in the data stream configuration.C . Set preferred attribute names when configuring activation.D . Update field...
Prior to segmenting and acting on that data, which additional configuration is required?
During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?A . Data ActivationB . Calculated InsightsC . Data MappingD . Identity ResolutionView AnswerAnswer: D Explanation: After ingesting data from different sources into...
How should the fields be mapped to support identity resolution?
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution?A . Create a new custom object with fields that...
How should the file be brought into Data Cloud?
A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?A . Ingest the file with the SFTP Connector.B . Ingest the file through the...
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula...
Which two use cases are considered a good fit for Data Cloud?
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answersA . To ingest and unify data from various sources to reconcile customer identityB . To create and orchestrate cross-channel marketing...
Which two functional areas should the consultant highlight in relation to managing customer data?
A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answersA . Data HarmonizationB . Unified ProfilesC . Master Data ManagementD . Data MarketplaceView AnswerAnswer: A,...
