Customer Data Platform exam

What is the result of a segment using two separate containers linked by an AND: SalesOrder.PurchasedItem = ‘Yellow’ AND SalesOrder.PurchasedItem = ‘Belt’?A . Customer who purchased only ‘Yellow Belt’ items on the purchase.B . Customer who purchased any yellow product and also purchased belt of any color.C . Customer who...

What configuration step has to be completed before marketing cloud activation?A . Assign Salesforce CDP activation permission set to the userB . Enable segment publishing to marketing cloudC . Allow audience creation from CDP in marketing cloudD . Selects business units for activationView AnswerAnswer: D

What should be the type of the Event Time Field while ingesting Engagement data?A . MutableB . InconsistentC . ImmutableD . None of the aboveView AnswerAnswer: C

Which two types of data can be ingested from Interaction Studio using the connector?A . Product CatalogB . Behavioral EventsC . User ProfileD . Segment MembershipView AnswerAnswer: B,C

What are the two benefits of using Calculated Insights compared to Segmentation Criteria?A . It creates reusable contentB . Performs complex queries across multiple objects.C . Simple logic on row-based operationsD . Friendly drag & drop interfaceView AnswerAnswer: A,B

A developer wants to create a segment for a birthday campaign which is refreshed every day and activated . Which operator should he use?A . Is BirthdayB . Is This YearC . Is Anniversary OfD . Is BetweenView AnswerAnswer: C

What does the source sequence reconciliation rule do in Identity Resolution?A . Source data from disparate systems across the enterprise.B . Reconcile data by data that’s most frequent across records.C . Sort data sources in order of most to least preferred for inclusion in Unified Profile.D . Includes data from...

Which Salesforce CDP use case merges customer information from various systems to create a single Id, a single record for a customer?A . Audience SegmentationB . Consent ManagementC . Data UnificationD . Identity ResolutionView AnswerAnswer: D

How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?A . Using the consent APIB . Using a dedicated field in data streamC . Using a dedicated data streamD . Using Data Exp7orerView AnswerAnswer: A

What are the two options for the publishing schedule of segments?A . Don’t RefreshB . Data Stream scheduleC . 12 or 24 hrsD . Activation scheduleView AnswerAnswer: A,C