Customer Data Platform exam

Which of these three CRM objects do reconciliation rules operate across?A . Contact B. Party Identification C. Individual D. Lead E. Contact Point EmailView AnswerAnswer: B,C,E

What must CDP admin user do first when setting up users in CDP?A . Creates profile for each CDP user role B. Assign permission sets C. Configure Data Source D. Set up each use as adminView AnswerAnswer: A

What is a Customer Data Platform?A . A platform where end users can see data collected about themselves B. A platform to buy and sell advertising data C. A social media platform D. A platform that collects and stores data about customersView AnswerAnswer: D

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)A . CDP does not merge source records but instead creates a unified records that links all source records B. The unified individual ID is refreshed after each resolution and it can change over a period...

Where does Data Specialist enable value suggestion on an attribute for segmentation?A . Segment Setup B. Data Mapping (accurate) C. Data Modeling D. Data Stream Setup (it can be also answer. HELP doc)View AnswerAnswer: B

When using the Cloud Storage data stream ingestion where does Salesforce CDP ingest from?A . Customer provided S3 bucket B. Salesforce provided S3 bucket C. Salesforce Information Model D. Any external cloud storage with a restful APIView AnswerAnswer: A

Which operator can be used to find individuals whose loyalty is gold, platinum or higher?A . Is In B. Is between C. Is less than or equal to D. Is greater thanView AnswerAnswer: A

Which type of measures with aggregate functions are supported?A . Date B. Text C. Numeric D. BooleanView AnswerAnswer: C

Which two options are available for automated batch publish and activation?A . 2 1 hour B. 24 hours C. 15 minutes D. 12 hoursView AnswerAnswer: B,D

What is the purpose of container path in segmentation?A . To create relationships between your related attributes B. To show the path of the attribute in the attribute library C. To show unrelated attributes D. To define data relationships in activationView AnswerAnswer: A