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Which THREE are valid?
Lancaster and Withey (2003) identifies five steps in consumer decision making. Which THREE are valid?A . The purchase decisionB . Evaluation of the sellers websiteC . Need/problem recognitionD . Post purchase evaluationE . The sale decisionView AnswerAnswer: A,C,D
According to Mintzberg, in which part of the organisation does the external accountant belong?
S is employed within the accounting function of a small company. Due to the size of the company, there are not enough resources for separate accounting functions so S is responsible for both management and financial accounting tasks. As the company is so small there is no requirement for audit....
Which of the following is described above?
Company O has appointed a new CEO who is well known in the industry for making radical changes within the companies that she works for. After her first 9 months in the role, she announced some changes that she wanted to make, starting with the Finance Department. She stressed an...
Which TWO of the following statements are NOT aims of a reward system?
Which TWO of the following statements are NOT aims of a reward system?A . To ensure consistency and fairnessB . To comply with legislationC . To control costsD . To reward poor performanceE . To encourage excessive risk takingView AnswerAnswer: D,E
Which of the following will be an effective alternative to a recruitment campaign?
AB Company is considering a recruitment campaign to provide extra senior marketing staff for a new product launch. AB produces specialist industrial cleaning products and has a well developed marketing function. Which of the following will be an effective alternative to a recruitment campaign?A . Promotion of existing staff in...
In the context of the information to impact framework, which of the following best describes B's overall contribution to the anticipated changes'?
RT Company produces sub components for the vehicle industry Worldwide changes in government regulation and social attitudes mean that there is an increasing pace of demand for hybrid and electric vehicles B is the long serving finance manager of RT Company. Using various data and information provided by the finance...
Which of the following are types of primary research? Select ALL that apply.
Which of the following are types of primary research? Select ALL that apply.A . InterviewsB . QuestionnairesC . ObservationD . Test marketingE . Trade associations/professional bodiesF . National and local pressG . Industry magazinesH . Governments . Websites . Informal contacts . Published company accounts . Books . Market surveys...
Which document would set out the competencies required for them to compare against?
Assessment centres can use a range of techniques to assess an applicant's competencies against pre-set criteria. Which document would set out the competencies required for them to compare against?A . Person SpecificationB . Job descriptionC . Application formsD . Appraisal documentationView AnswerAnswer: C
Which of the following would specifically be an example of the use of the marketing concept by a charity?
Which of the following would specifically be an example of the use of the marketing concept by a charity?A . Having pencils made with the name of the charity on themB . Selling pencils to make a profit for the charityC . Only buying pencils made from sustainable materialsD ....
Which of the following activities would be most suitable to assess candidates for the role of Office Manager?
You need to select potential candidates for the role of an office manager in a very busy office. An assessment centre has been organised to overcome the shortcomings associated with other selection techniques. Which of the following activities would be most suitable to assess candidates for the role of Office...
