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Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?A . Email and Journey Overview Dashboard B. Email Performance Dashboard C. Journey Performance by Email...
Which elements could they test using the A/B Test feature?
Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?A . From Name, Preheader, and Dynamic Rules B. From Name, Sender Profile, and Subject Line C. From Name, Sender Profile, and Domain D. From Name, Preheader, and Subject LineView AnswerAnswer: D
Which feature would the company use?
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?A . Shared Emails B. Shared Portfolio Items C. Shared Data Extensions D. Shared Publication ListsView AnswerAnswer: D
Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?A . Business...
Which three methods in Content Builder can be used to locate the promotional advertisement?
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answersA . Local folder structure B. Search field C. Content Type filter D. Email Type E. Tags filterView...
What tools should be used to accomplish this?
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?A ....
What should the marketer do to prevent this problem?
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?A . Use Delayed Delivery B. Segment email sends by domain. C. Configure Send Throttling.View AnswerAnswer: C
Using measures, what data can a marketer use to segment an audience?
Using measures, what data can a marketer use to segment an audience?A . Geographical Data B. First Name Attributes C. Gender Data D. Open DataView AnswerAnswer: D
Which tool should be used?
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?A . A/B Testing B. Path Optimizer C. Einstain Engagement ActivitiesView AnswerAnswer: B
How are publication lists used in the Marketing Cloud?
How are publication lists used in the Marketing Cloud?A . To send communication to all subscribers, regardless of opt -in status. B. To manage subscribers in guided and triggered email sends. C. To build dynamic content rules by subscriber type. D. To allow subscribers to opt-down/out instead of unsubscribing from...
