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How can the marketing team review conversions for a specific email send?
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?A . Run a Conversion Report for this tracking link B. View Conversions tab of the email...
What should me marketer do to prevent the subscriber from receiving further commercial messages?
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam. What should me marketer do to prevent the subscriber from receiving further commercial messages?A . Use the complaint exclusion list...
Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?A . Einstein Engagement Frequency B. Einstein Engagement Scoring C. Einstein Messaging InsightsView AnswerAnswer: B
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?A . Campaigns B. Sender Profile C. TabsView AnswerAnswer: A
Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)A . Link Tooltip B. Stored Content Boxes C. Track Email Opens D. Physical Mailing AddressView AnswerAnswer: C,D
In which two ways should NTO honor customers’ preferences when creating emails?
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests. In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)A . Create dynamic rules based on customers’ preferences...
What should be set up to help organize NTO's email tracking results?
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. What should be set up to help organize NTO's email tracking results?A . Create folders in My Tracking and select where to send results when sending an email. B. Give emails unique names so they are easier to find...
How should journey Builder be configured to meet this requirement?
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?A . Configure Journey Settings to...
What should be created to achieve this?
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports. What should be created to achieve this?A . A collection B. A Dimension C. A DashboardView AnswerAnswer: A
Which action does the marketer need to take in the processing tab when creating the Smart Capture form?
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)A . Refresh the data...
