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What is the optimal way to manage unsubscribes by communication type?
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to...
Which three design best practices would the marketer use?
A marketer is designing email for mobile devices. Which three design best practices would the marketer use? (Choose three.)A . Use image-based text for hero graphics.B . Cut content to make the message fit above the fold.C . Keep copy simple and direct.D . Stack the content in a single...
What are the four elements that are required for the creation of a dynamic content rule?
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?A ....
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to...
Which two best practices should NTO employ when sending email?
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? (Choose two.)A . Use subscriber data to dynamically populate email content.B . Send multiple emails a day to keep the brand top of mind.C...
What creation method should the team use to create the new data extension?
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use. What creation method should the team use to create the new data extension?A . Create from a Filtered Data ExtensionB . Create from TemplateC ....
In which two ways should the data extension and import be configured?
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process. In which two ways should the data extension and import be configured? (Choose two.)A . Select the update type “Overwrite”.B...
What is primary consideration the institution should keep in mind when deciding whether to agree to this request?
An institution has made the decision to exit a client relationship due to anti-money laundering concerns. Prior to starting the close out process, the institution receives a written request from a law enforcement agency to keep the account open. The client is the subject of an ongoing investigation and law...
What feature should the marketer use?
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements. What feature should the marketer use?A . Send ClassificationB . Sender ProfileC . Delivery ProfileD . Send DefinitionView AnswerAnswer: A
In this scenario, what best practice was achieved?
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In...
