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Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center?
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO...
Which two tools should the marketer use?
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? (Choose two.)A . Personalization StringsB . Sender ProfilesC...
What is the optimal way to manage unsubscribes by communication type?
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to...
Which send tracking metric provides the bounce description “Address is non-existent at the domain”?
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic. Which send tracking metric provides...
Which feature should the marketing team use?
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should the marketing team use?A . Triggered SendB . Send ThrottlingC ....
What functionality can be used to accommodate this?
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality can be used to accommodate this?A . Subscriber KeyB . Primary KeyC . Subscriber AttributesD . System PreferencesView AnswerAnswer: A
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose...
Where can the marketer most easily find this information?
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link...
What are two effective methods to acquire new subscribers?
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? (Choose two.)A . Require customers to provide their email address when calling customer service.B . Create...
Which three strategies will help improve NTO's email deliverability?
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will...
