- All Exams Instant Download
Which two best practices should NTO employ when sending email?
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? (Choose two.)A . Use subscriber data to dynamically populate email content.B . Send multiple emails a day to keep the brand top of mind.C...
How can this be accomplished most efficiently?
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most efficiently?A . Automation Studio with...
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? (Choose three.)A . Use explicit opt-in for any new web sign-ups.B . Set expectations on send frequency...
What creation method should the team use to create the new data extension?
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use. What creation method should the team use to create the new data extension?A . Create from a Filtered Data ExtensionB . Create from TemplateC ....
What feature should the marketer use?
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements. What feature should the marketer use?A . Send ClassificationB . Sender ProfileC . Delivery ProfileD . Send DefinitionView AnswerAnswer: A
What feature should be used to target these members?
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.” What feature should be used to target these members?A . SQL Query ActivityB . Group RefreshC . Engagement SplitD . Email Send ReportView AnswerAnswer: C
Which feature allows NTO to easily target this segment?
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers. Which feature allows NTO to easily target this segment?A . List DetectiveB . Smart CaptureC . Filtered GroupD . Publication ListView AnswerAnswer: C
In this scenario, what best practice was achieved?
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In...
What task is validated during the Send Preview?
A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?A . Confirm that each content area specified in the dynamic content rules exists.B . Ensure subscriber status at the time of send is Subscribed or Bounced.C . Identify phrases like...
How could this be achieved?
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How could this be achieved?A . Create a scheduled automation...
