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Which method should be used?
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed. Which method should be used?A . Choose...
Which automation configuration should be used?
Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used?A . Schedule...
What are two effective methods to acquire new subscribers?
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? (Choose two.)A . Require customers to provide their email address when calling customer service.B . Create...
How should NTO build the email?
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members. How should NTO build the email?A . Create a template and lock content in the template.B . Create...
Which two different methods would ensure click behavior on these images if tracked with this naming convention?
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention?...
What tool is an option for this scenario?
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. What tool is an option for this scenario?A . Send FlowB . Automation StudioC...
What activity is designed to address this scenario?
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario?A . Filter ActivityB . SQL Query ActivityC . Group RefreshD . File Transfer ActivityView AnswerAnswer: A
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to...
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)A . Use custom corporate font to...
Which two best practices should the marketer use to make the subject line more effective?
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of interest this week.” Which two best practices should the marketer use to make the subject line more effective? (Choose two.)A . Include “RE:”, “FWD:”,...
