- All Exams Instant Download
Which three strategies will help improve NTO's email deliverability?
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will...
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CANSPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)A . Ask the subscriber to log in to the Preference...
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?A . Send FlowB . List DetectiveC . Test SendD . Preview and TestView AnswerAnswer: D
What are the four elements that are required for the creation of a dynamic content rule?
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?A ....
Where can the marketer most easily find this information?
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link...
What solution meets this specification?
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?A . SQL Query ActivityB . Audience BuilderC . Contact...
In which two ways can they avoid emails being blocked or marked as spam?
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)A . Use a clear “From” name that is easily recognized.B . Include...
What are three benefits of using Journey Builder?
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder? (Choose three.)A . Goal setting to have the system listen to see if users met the goal.B . Criteria setting to segment contacts based on behavior...
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to...
Which two elements of the send can be reviewed with Approvals?
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? (Choose two.)A . Send CountB ....
