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How should the notification be received if the data import is unsuccessful?
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is...
What needs to be configured in the Marketing Cloud account?
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard. What needs to be configured in the Marketing Cloud account?A . File Transfer B. Data Loader C. Enhanced SFTP D. Encrypted SFTPView AnswerAnswer: C
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
Identify the best practices for interacting with potential and active subscribers. (Choose 3)A . Buy email lists B. Permission is specific to an address even if you know others. C. Opt-in via SMS in not Opt-in via email (And vice versa) D. Opt-ins are brand specific, don't share with other...
Which combination of audiences can be selected in the recipient section for a specific Send?
Which combination of audiences can be selected in the recipient section for a specific Send?A . Lists and Audiences B. Contacts or Audiences C. Lists or Data Extensions D. Lists and Data ExtensionsView AnswerAnswer: C
Which action should be recommended?
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?A . Navigate to the email in Content Builder and update the URL. B. Navigate to the Job Links tab In My Tracking and update the URL. C. Navigate to URL...
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
A marketer needs to share report results with a manager. Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud? (Choose three.)A . Save the report as a Snapshot.B . Text a link to the report.C . Email the report.D . Notify...
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder? (Choose three.)A . Establish a naming convention optimized for search.B . Create a folder structure prior to importing...
Which activity should be used to run the backup automatically?
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then...
What functionality can be used to accommodate this?
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality can be used to accommodate this?A . Subscriber KeyB . Primary KeyC . Subscriber AttributesD . System PreferencesView AnswerAnswer: A
What type of message is most suitable in this situation?
A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?A . Send FlowB . User-Initiated EmailC . Test SendD . Triggered EmailView AnswerAnswer: D
