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What does the validate tool check for? (Check all that apply)
What does the validate tool check for? (Check all that apply)A . The presence of an unsubscribe link B. Invalid email address C. A physical mailing address D. Correct syntax for attributes E. That each content area specified in the dynamic content rule existsView AnswerAnswer: A,C,D,E
What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers?
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT...
Which two tools should be used to test and configure the segment?
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the...
Which three strategies would improve their email deliverabihty?
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers. Which three strategies would improve their...
How can access to the Master Customer table be restricted?
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How can access to the Master Customer table be restricted?A . Shared Data Extension Permissions B. Date/Time Range for Access C....
Which tactic will improve deliverability for a new sender?
Which tactic will improve deliverability for a new sender?A . Send email during the holiday season when new senders are less likely to be detected B. Send email to a minimum of 35,000 subscribers per ISP per day C. Send email to ISPs that have been notified of the new...
Which tool would the marketer use in this scenario?
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?A . Subscriber Group B. Send Log C. Data Filter D. Web CollectView AnswerAnswer: D
What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?A . Save the data extension in the Test Folder. B....
What step could the marketer take to correct the link after the email has been sent?
A marketer sent an email to a group of subscribers with an invalid link. What step could the marketer take to correct the link after the email has been sent?A . Change the URL Expiration in Email Administration B. Update the link using AMPscript C. Resend the email with the...
How are the test audiences for an A/B test selected? (Choose 2)
How are the test audiences for an A/B test selected? (Choose 2)A . The test administrator chooses which subscribers to place in each audience B. The system automatically uses 15% of the population for each audience C. The system randomly places target subscribers into the selected audiences D. The test...
