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Which three criteria should be met to ensure compliance with the CAN-SPAM Act?
A marketer plans to send a transactional email. Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)A . The subject line contains a promotion to entice the recipient. B. The email body presents the transactional content prior to any commercial content. C. The email...
Which import option should be used to ensure the data extension only contains currently active customers?
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?A . Append B....
What functionality could accommodate this?
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?A . System Preferences B. Subscriber Key C. Subscriber Attributes D. Primary KeyView AnswerAnswer: B
What is a capability of a data relationship?
What is a capability of a data relationship?A . Join three or more data extensions together to create a filtered data extension B. Join a list and a data extension to filter the combined data C. Join data extensions together to create one combined data extension D. Join data extensions...
Which metric should be analyzed as a possible indicator of bad sender reputation?
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible indicator of bad sender reputation?A . Send volume B. Click...
Which solution should they use to maintain subscriber status?
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to...
Which two elements of the send can be reviewed with Approvals?
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? Choose 2 answersA . Hyperlinks B....
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?A . List Detective B. Preview and test C. Send Flow D. Test SendView AnswerAnswer: B
How can the Marketer most easily achieve this during creation of the data extension?
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?A . Ensure...
"Approved" status prior to send?
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)A . A/B Tests B. Scheduled Sends C. Send Previews D. Triggered Sends E. Test SendsView AnswerAnswer: A,B,D
