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A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard, what needs to be reconfigured in the marketing cloud account,
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard, what needs to be reconfigured in the marketing cloud account,A . enhance ftp B. encrypted ftp C. data loader D. file transferView AnswerAnswer: A
Which tool should a team with no SQL knowledge or support use?
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation. Which tool should a team with no SQL knowledge or support...
Which tool should supply insights into the tone of subject lines?
The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends. Which tool should supply insights into the tone of subject lines?A . Einstein Recommendations B. Einstein Messaging Insights C. Einstein Copy InsightsView AnswerAnswer: A
Which 2 best practices should NTO employ when sending email?
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement. Which 2 best practices should NTO employ when sending email?A . Set Cadence Expectations to front with Subscribers B. Send generic content to appeal to all audicences. C. Send Multiple emails a day to keep...
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible. Choose two answers
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible. Choose two answersA . style or text for when images...
Which two best practices should NTO employ when sending email?
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answersA . Send generic content to appeal to all audiences. B. Send multiple emails a day to keep the brand top of...
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension. What is he optimal segmentation process that NTO should use to...
Which configuration caused the send to fail?
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?A . Two fields with ''EmailAddress data type B. Failure to choose the send classification C. Incorrect Sending RelationshipView AnswerAnswer:...
How should they improve their engagement rates with unengaged subscribers?
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend. How should they improve their engagement rates with...
What tool will produce this audience?
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. What tool will produce this audience?A . SQL Query Activity B. Audience Builder C. Filters D. Send FlowView AnswerAnswer: C
