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What question should be asked to determine a data/segmentation strategy?
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive....
How would the consultant ensure that this requirement is met?
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?A . Check the Scope by User box in Marketing Cloud.B...
How should the consultant meet this requirement?
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?A . Create a Salesforce Data Extension for the user to select during a Guided Send.B . Assign the integrated user the Marketing Cloud AppExchange...
Which automated workflow meets the customer's requirements?
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings * Data for the campaign will be in two data extensions: Customer...
Customer Event:
Customer Event: * gather data through a tablet-based webform as part of a raffle into a data extension. * Winner is randomly selected. * After the event, an email should be sent to the participants to gather opt ins for marketing emails. Define 2 things necessary: A: data extension with...
Which workflow should meet these requirements?
A customer needs to import data from an SFTP site. The customer wants to: * Segment the contents of the file and then send emails. * Transfer the file to the SFTP site at various times daily. * Send to data extensions. Which workflow should meet these requirements?A . Triggered...
In order for this solution to be viable, which skill set does the customer team need to possess?
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: * Emails will be built using a custom dynamic template for these messages. * Links will vary over time and across campaigns. * Click activity will...
Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers
Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answersA . Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.B . Automation Studio allows users to inject Contacts from a data extension into an interaction...
Which steps should be used to accomplish this in Journey Builder?
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data...
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?A . Profile attributesB . Preference attributesC . Publication ListsD . Preference ListsView AnswerAnswer: C
