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What data should be maintained within Experience Cloud as the primary system?
Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter. What data should be maintained within...
Which integration pattern should a Solution Architect use to meet this requirement?
An organization uses B2C Commerce to capture order details but needs to process the order in an ERP system. They want B2C Commerce to send a message to the ERP system with the order details after they have been entered, then wait for the order to be processed, and then...
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C...
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce. Tokenized Sending was presented as a way to address these concerns....
Which two options should a Solution Architect configure to accomplish this?
An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based...
Which solution is appropriate?
A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails. All data must be encrypted at rest to comply with the merchant's security standards. Which solution is appropriate?A . Shield Platform EncryptionB . Tokenized SendingC . Transparent Data EncryptionD ....
Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?
A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the coupon code has been redeemed, the company...
Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?
A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to...
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts. What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding...
What are three actions that a Solution Architect must take when planning and deploying this solution?
A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud...
