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When setting up Private Inventory for a campaign, which factors should be considered to ensure effectiveness?
When setting up Private Inventory for a campaign, which factors should be considered to ensure effectiveness?A . Negotiating exclusivity where possibleB . Ensuring inventory relevance to the campaign’s target audienceC . Selecting inventory based solely on costD . Regularly updating creative assetsView AnswerAnswer: AB
Given a scenario where a digital campaign's CTR has significantly decreased over the past week, what should be your initial recommendation to potentially improve performance?
Given a scenario where a digital campaign's CTR has significantly decreased over the past week, what should be your initial recommendation to potentially improve performance?A . Increase the campaign budgetB . Modify the targeting criteriaC . Enhance the creative designD . Ignore the drop as it is temporaryView AnswerAnswer: B
What is a crucial procedural concept when attaching ads to placements?
What is a crucial procedural concept when attaching ads to placements?A . Ensuring ad content matches the target audience of the placementB . Maximizing the number of ads per placementC . Using the same ads for all placements to maintain consistencyD . Attaching as many ads as possible to increase...
Given a scenario where a campaign's performance is faltering midway, what are effective procedural concepts to troubleshoot and revive the campaign?
Given a scenario where a campaign's performance is faltering midway, what are effective procedural concepts to troubleshoot and revive the campaign? (Choose Two)A . Doubling the existing budget without further analysisB . Analyzing performance data to identify underperforming areasC . Revising ad creatives and testing new messagingD . Sticking to...
In evaluating the performance of a campaign, what metric indicates the cost effectiveness of the campaign targeting?
In evaluating the performance of a campaign, what metric indicates the cost effectiveness of the campaign targeting?A . Click-through rateB . Cost per clickC . Cost per acquisitionD . ImpressionsView AnswerAnswer: C
What are the key considerations when applying procedural concepts to optimize a campaign?
What are the key considerations when applying procedural concepts to optimize a campaign? (Choose Three)A . Adjusting targeting based on performance analyticsB . Maintaining a consistent bid strategy regardless of resultsC . Testing different ad formatsD . Revisiting the campaign objectives for alignment with business goalsE . Ignoring external market...
Which factor is most important when editing a duplicated campaign for a different geographic market?
Which factor is most important when editing a duplicated campaign for a different geographic market?A . Changing the campaign's overall themeB . Localizing ad copy and creative elementsC . Keeping the same targeting as the original campaignD . Using the same budget distribution as the originalView AnswerAnswer: B
What is the first step in running a new digital campaign effectively?
What is the first step in running a new digital campaign effectively?A . Reviewing historical campaign dataB . Setting a large budget to ensure visibilityC . Selecting a broad audienceD . Consulting external expertsView AnswerAnswer: A
When supplying recommendations for a campaign aimed at increasing local store visits, what aspect should be emphasized?
When supplying recommendations for a campaign aimed at increasing local store visits, what aspect should be emphasized?A . Global reach and exposureB . Localized ad content and geo-targetingC . General brand awarenessD . Broad demographic targetingView AnswerAnswer: B
Which of the following is crucial when reading data within the platform to make campaign adjustments?
Which of the following is crucial when reading data within the platform to make campaign adjustments?A . Year-over-year trendsB . Real-time dataC . Historical benchmarksD . All of the aboveView AnswerAnswer: D
