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What kind of audiences do you need in order to achieve your client's request?
A car dealership wants you to promote specific cars that have not been doing well. Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area. Your client would also like...
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base. The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the...
What determines the "Total Value" of your ads? Choose only ONE best answer.
What determines the "Total Value" of your ads? Choose only ONE best answer.A . Maximizing advertiser value and estimated action rates.B . Maximizing Consumer Experience and Advertiser Bid.C . Maximizing Advertiser Value and Optimizing Consumer Experience.D . Optimizing Consumer Experience and Maximizing User Value.View AnswerAnswer: C Explanation: Facebook is always...
Which pixel events do you need to install on your client's website?
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel. Your customer has a checkout process split into two different pages: - Customers have to first register - Then enter their payment info on...
What type of ads would you launch in order to achieve this goal?
Topic 1, Explain fundamentals of Facebook buying You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean. They have done some TV ads to market new segments in the US and Europe, but have not been able to get people...
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Topic 2, Align Facebook campaign to business goals You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads. What kind of bidding should you configure when launching the campaigns, and what...
Which pixel events do you need to install on your client's website?
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel. Your customer has a checkout process split into two different pages: - Customers have to first register - Then enter their payment info on...
What events should you install on the mobile app in order to build re-marketing campaigns?
When users watch the video explaining how the app works. What events should you install on the mobile app in order to build re-marketing campaigns? Choose only ONE best answer.A . App Launched, Initiated Checkout, Purchased, Spend CreditsB . App Launched, Added Payment Info, Purchased, Completed TutorialC . Added To...
How does the eCPM calculation differ within both campaigns?
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads. Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives: ✑ Optimization goal for impressions ✑ Optimization...
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Your client is running a branding campaign on TV and wants to increase their online presence through Facebook. You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure...
