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How would you estimate this cost?
Your client launched a product two years ago, and it did very well with the young generation. As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience. With this information...
What can you do to fix this issue?
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them. What can you do to fix this issue? (Select two that...
What is the main difference between brand marketing and direct response marketing within Facebook? Select all that apply. Choose only ONE best answer.
What is the main difference between brand marketing and direct response marketing within Facebook? Select all that apply. Choose only ONE best answer.A . With brand marketing, Facebook tries to maximize conversions.B . With brand marketing, Facebook tries to maximize impressions, reach and frequency.C . With direct marketing, Facebook tries...
n which platforms does the Facebook SDK work on?
n which platforms does the Facebook SDK work on? Select all that apply. Choose ALL answers that apply.A . iOSB . AndroidC . JavascriptD . PHPE . UnityF . tvOSG . 3rd Party ToolsView AnswerAnswer: A,B,C,D,E,F,G Explanation:
How much is the maximum Facebook will spend?
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend? Choose only ONE best answer.A . $12,500B . $10,000C . $11,500View AnswerAnswer: B Explanation: Your maximum ad spend will be $10,000. Keep in mind that Facebook used to have a +25% over...
How does the eCPM calculation differ within both campaigns?
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads. Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives: ✑ Optimization goal for impressions ✑ Optimization...
n which platforms does the Facebook SDK work on?
n which platforms does the Facebook SDK work on? Select all that apply. Choose ALL answers that apply.A . iOSB . AndroidC . JavascriptD . PHPE . UnityF . tvOSG . 3rd Party ToolsView AnswerAnswer: A,B,C,D,E,F,G Explanation:
Which Facebook tools should they use on their mobile app?
Your client wants to launch a new mobile application for their online store. Their primary product is the "PhotoSnap." With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print. The product is...
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Topic 2, Align Facebook campaign to business goals You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads. What kind of bidding should you configure when launching the campaigns, and what...
Which audiences should you use for the mobile app launch?
You are planning the launch of the new mobile app for PhotoSnap. Your client would like to move current website users to the mobile app and also reach new users. Which audiences should you use for the mobile app launch? Select the three that best apply. Choose ALL answers that...
